Guide 3 Comparative Colombian company and an international

As in Stage 1 you chose one Colombian company or an international company and you have been working on their background, now you have to select one company from their direct competition.

Company                                       Arturo Calle                             Zara 
 Who is its founder  

                                                Arturo Calle                             Amancio Ortega

Economic activity	Manufacturer of clothing for men, jackets,  shirts, pants, shoes and accessories	Manufacturer of clothing for men and woman , jackets and skirts,  shirts, pants, shoes and accessories
shops in Colombia	In Bogota; Centro Mayor Unicentro Bogotá Plaza de las Americas Santa fe  Andino Plaza imperial Palatino Salitre plaza Tintal plaza;   It has to be local variety stores	In Bogotá: Titan Plaza, Unicentro Bogotá, Calle 82, Santa fe, La fontanar.
Fashion type	Formal Casual Jeans Sport Leather Accessories Kids	Men   Women Kids Jackets Women   TRF New Accessories
logistic distribution	distribution to 4 countries	Plane distribution in pre-distributed to 87 countries in 1 week
Number of employees	Greater than  3000 employed	Greater than  140000 employed, Worldwide
Type of labor	Sales in Storage, normal size curve S, M, L and XL	Sales into storage, handling up to 13 sizes to adapt to its customers worldwide
final price of the garments	Average price of USD 35	Average price of USD 32
own brands	Handles single-brand franchises	Inditex Group:  Pull & Bear , Massimo Dutti Bershka , Stradivarius ,Oysho , Zara Home,  Uterque
Structures of property	Rented and own	Rented and own

Reference  Zara http://www.zara.com/co/es Arturo Calle http://www.arturocalle.com/